Ryanair Pestel

fire a PEST(EL) analysis as preparation for a scenario planning practise next week. POLITICAL Due to severe security measures, they had to cancel 279 flights and refunded 2. 7m. A loss of 1. 9m in reduced bookings Aer Lingus was fundamentally opposed to a spinal fusion with Ryanair, even if it raises its price 12. 6 % of the shareholding controlled by Aer Lingus, whose members rejected the offer by a 97% majority vote Opposed to the BAA airport monopoly plans to build a 4bn gold plated Taj Mahal at Stansted SOCIAL Europes leading budget air lane August 2006, Air Transport population magazine- most profitable air passage in the world 72% cast out response from a poll of readers of the Financial Times for one of its initiatives In 2006, its employees count by to a greater extent than 700, to 3. 500 people, comprising over 25 distinguishable nationalities In 2006, it was voted the worlds least favourite airline because of the hostile staff, delays and poor legroom The airline formerly refused to provide accommodation or repast vouchers when flights were cancelled or delayed, until it became illegal to do so in 2005ENVIRONMENTAL Deploying to a greater extent efficient aircraft that use less fuel and produce less defilement Concerns about greenhouse gases from carbon emissions Replace its fleet of old aircraft with new, more environmentally-friendly aircraft, reducing the average age of its fleet to 2. 4 years mod aircraft produced 50% less emissions, 45% less fuel burn and 45% lower noise emissions per sea ECONOMIC Its average paid was 49612, a higher figure than any other major European airline August 2006, Air Transport World magazine- most profitable airline in the world Cost-cutting/yield-enhancing measures for rider check-in and luggage handling could relieve more than 1 per passenger Web based check-in and priority boarding, save costs on check-in staff and airport facilities, as well as metre By tailoring rosters, they maximised productivity a nd time off for crew membersTECHNOLOGICAL Web based check-in and priority boarding Fleet of over 100 new Boeing 737-800 aircraft and firm orders for a throw out 138 new aircraft to be delivered over the next six years Stronger passenger safety body searched, banned from carrying liquids and gels in their carry-on luggage LEGAL Complying with EU regulations which impose a ceiling on pilot flying hours to save dangerous fatigue In litigation with various airport over landing charges Accused it of misleading passengers on its website by exaggerating the prices of its competitors in reservation comparisons Following flight cancellations due to increase in security measures, they fixed to file two legal cases against UK government In 2005, new order that offered compensation cost to passengers affected by delays, cancellations or denied boarding