Research Method Essay

1. What is the problem statement in the following situation?Employee LoyaltyCompanies benefit through employee loyalty. Crude downsizing in organizations during the recession impoverished the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and boost the morale of fresh recruits. In do that these benefits may not be lost, some companies, while downsizing, try various gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, plus employer-provided benefits while they take a 6-12 calendar month sabbatical, with a call option on their services. Others try alternatives like much communication, hand-holding, and the like.Problem statement. How can employee loyalty be maintained during periods of downsizing?2. For the following skid titled Sleepless Nights at Holiday Inn (published in Business Week and adapted here) a. Identify the problemb. Deve lop at least quad hypotheses.Sleepless Nights at Holiday InnJust a few years ago, Tom Oliver, the Chief Executive of Holiday Hospitality Corp., was struggling to compare among the variety of facilities offered to clients under the Holiday flagship the Holiday Inn Select designed for business travelers, the Holiday Inn Express used by penny pinchers, and the Crowne center of attention Hotels, the luxurious hotels meant for the big spenders. Oliver felt that revenues could be quadrupled if only clients could variousiate among these.Keen on developing a viable strategy for Holiday Hospitality which suffered from leaf blade confusion, Tom Oliver conducted a customer survey of those who had used each type of facility, and found the following. The consumers didnt have a clue as to the differences among the three different types. Many complained that the buildings were old and not properly maintained, and the quality ratings of service and other factors were also poor.Furthermore, wh en word spread that one of the contemplated strategies of Oliver was a name change to say the three facilities, irate franchises balked. Their mixed messages did not help consumers to understand the differences either.Oliver thought that he first needed to understand how the different classifications would be important to the several(prenominal) classes of clients, and then he could market the heck out of them and greatly enhance the revenues. Simultaneously, he recognized that unless the franchise owners fully cooperated with him in all his plans, mere face lifting and forward motion of customer service would not bring added revenues.Problem StatementHow can brand awareness be brought about to increase the revenues of Holiday Inn?Hypotheses1. The more differentiated the building facilities, the more the brand awareness.2. The more differentiated the maintenance of the facilities, the more the brand awareness.3. The more differentiated the services to the clients, the more the bra nd awareness.4. secern building facilities, maintenance, and service will influence brand awareness only if the Franchise owners cooperate and actively promote the idea of differentiation. If they dont, no issue forth of differentiation of the three independent variables will help clients to understand the differentiation (increase brand awareness).